We've sent an email with instructions to create a new password. In a franchise first, profits from the sale of the groundbreaking jersey will be given to programs that help to continue Dr. King’s work regarding economic empowerment for communities of color. King’s signature is also printed onto the jersey. This year the Atlanta Hawks are proud to honor the life and work of a global icon and our city's most favored son, Dr. Martin Luther King, Jr. ATLANTA — The Atlanta Hawks rolled out a new jersey that pays tribute to Civil Rights leader Dr. Martin Luther King Jr. Copyright © 2020 NBA Media Ventures, LLC.

The Hawks’ Chief Marketing Officer, Melissa Proctor, gave some additional detail on the jerseys that will be worn in the 2020-21 season. of Brand Creative Shirley Zhang, and V.P. Meant to endear fans to their teams in a unique way, the city editions are made to incorporate features of the franchises’ hometown — be it a landmark, motto or cultural figure (just like what the Hawks did) — into the jersey design. (Photo courtesy of the Atlanta Hawks). The Atlanta Hawks will pay homage to Dr. Martin Luther King Jr. with their City Edition jerseys for the 2020-21 season. The Atlanta Hawks just unveiled their 2020-21 City Edition uniforms, which have been designed to honor the late Martin Luther King Jr. We are more than basketball; we are Dr. King’s LEGACY IN ACTION. The Hawks will donate profits from the jersey sales to Atlanta-based initiatives that champion Dr. King’s causes, specifically ones “regarding economic empowerment for communities of colour,” the team outlined in a press release.

A new Atlanta Hawks jersey features the initials of renowned civil rights activist Dr. Martin Luther King Jr. on the front.

To march. It’s more than a uniform – it’s a commitment. The team will wear the MLK Nike City Edition uniforms at select games throughout the 2020-21 season. Premiering in the 2017-2018 NBA season, the “city edition” jerseys for NBA teams came about as a result of the league’s agreement with Nike to supply the apparel for all 30 franchises.

It’s more than a uniform – it’s a commitment. ATLANTA -- The Atlanta Hawks on Sunday announced an unprecedented partnership with the estate of civil rights icon Dr. Martin Luther King Jr, the National Basketball Association (NBA), the National Basketball Players Association (NBPA) and Nike with the release of its 2020–21 MLK Nike City Edition uniform. The Nike Swoosh placed at the right jersey strap, just opposite of the Sharecare jersey partner patch above the heart. “His message of equality, non-violence, and justice is as relevant today as it was in the 60s. #EarnTheseLetters pic.twitter.com/KS3qLOCLdd, — Atlanta Hawks (@ATLHawks) October 4, 2020. His message of equality, non-violence, and justice is as relevant today as it was in the 60s and we are proud to not only help educate legions of young fans about Dr. King’s work, but empower them to pick up his mantle and embody the change they wish to see in their communities,” said Hawks Chief Marketing Officer, Melissa Proctor. The 2020–21 Atlanta Hawks MLK Nike City Edition uniform pays homage to the world’s greatest “Drum Major for Justice” through personal elements woven into the design details and a thoughtfully selected color scheme. Man with dementia missing in Barrow County, GBI investigating man's alleged shooting death of his brother in Walton County, Large snowflakes drift down in North Dakota, USC beats Auburn for first time since 1933, US resorts adapt to new normal of skiing amid pandemic, Perdue Chicken scrambles to clarify after Sen. Perdue mocks Harris' name at Trump rally. You can change your selections at any time. The Black, Gold and White colorway speaks to Dr. King’s determination, as well as his understated style. This heat-applied graphic is made of a soft touch rubber. Introducing the 20-21 MLK Nike City Edition uniform. At the waistband is the Hawks’ Primary Icon logo encircled in black symbolizing the continuous quest of the Black community to achieve freedom and justice. Report: Timberwolves Open To Trading No. While the concept for this jersey was thought of years ago, the video posted to Twitter referenced the current civil rights movement that began in earnest this summer. The color scheme represents King’s determination, style, and the Alpha Phi Alpha fraternity of which he was part. Stay up to date on the latest basketball news with our curated email newsletters. He also attended Morehouse College in Atlanta at the young age of just 15.

Vintage Gold:  The subtle and sedate golden tone highlights the reverence befitting the memory of a global icon and reflects an air of sophistication. Notifications can be turned off anytime in the browser settings. He attended his hometown’s historic Morehouse College, entering as a freshman when he was just 15 years old. The City Edition is black with the MLK lettering in white with the borders golden. Copyright 2020 SLAM Media Inc. All rights reserved. Born in Atlanta, Georgia in 1929, Martin Luther King Jr. remains the most recognizable figure of the Civil Rights era, and perhaps the most famous Atlanta resident. Dr. King, born and raised in Atlanta, was a Baptist minister in the south and a leading figure in the U.S. civil rights movement, from the 1950s through to his death in 1968. Not only does the new uniform look great, but it also has a deeper meaning even outside of the “MLK” on the chest. Those two colors highlight the black background around the jersey. There is a crown-and-shield symbol on the shorts that was inspired by the stained-glass window at King’s home church, according to a graphic provided to AJC by the Hawks. Don't miss out - sign up for our newsletters! You can change your selection at any time.

An error has occurred while trying to update your details. It’s more than a uniform – it’s a commitment. Towards the bottom of the jersey, Dr. King’s personal signature graces the authenticity tag. With Dr. King's initials proudly across our chest, we pledge to #EarnTheseLetters every day. Introducing the 20-21 MLK Nike City Edition uniform. Hornets unveil new uniforms for 2020-21 season, Cavs unveil new Statement Edition uniform. In place of the city or team name, the letters MLK will be emblazoned on the front of the jersey top. This Atlanta Hawks Cam Reddish 2020-21 MLK City Edition Authentic Jersey pays homage to the world's greatest “Drum Major for Justice” and honors the life and legacy of Dr. Martin Luther King, Jr. this upcoming season. In their new city edition uniforms, the Atlanta Hawks pay tribute to King and his legacy in the city. Sorry we could not verify that email address. We’ll give you the latest news when it becomes available, or feel free to add some more selections to your settings. “It is an incredible privilege to be able to represent the legacy of Dr. King, one of Atlanta’s native sons and one of the nation’s most transformative leaders. The Atlanta Hawks will honour Dr. Martin Luther King Jr. by wearing a jersey adorned with his initials during the 2020-21 NBA season. While he continued to call Atlanta home, raising his family and pastoring at local churches like Ebenezer Baptist with his father, Dr. King led initiatives that caught the attention of a worldwide audience, including the Montgomery Bus Boycotts, the Southern Christian Leadership Conference, and the March on Washington. “This is not just a uniform. The colors of the uniform each have a unique meaning. We didn't recognize that password reset code. With his legacy of fighting for civil rights being frequently evoked over the past months, following a wave of protests across the country, the Hawks’ decision to pay tribute to him is another form of action by members of the league to shine a light on racial disparities in the U.S. Enter your email address to get a new one. They are also taking on many causes directly tied to crucial issues Dr. King focused on, including racial equality, voting rights, and economic justice. %2Fnba%2Farticle%2Fatlanta-hawks-reveal-new-jersey-inspired-martin-luther-king-jr%2F, When submitting content, please abide by our, Report: Clippers teammates 'bristled' at Kawhi Leonard's special treatment. The uniform is bordered in White and Gold striping that lead to tapered peak at the side of the shorts mirroring the silhouette of stained-glass windows. In addition to the Sharecare patch over the “heart” of every jersey, the Atlanta Hawks and Sharecare are united by a shared passion and pride for the legacy of Atlanta and our world-changing leaders like Dr. King, whose life’s works paved the way for happier, healthier, and more equitable futures for all. The team has been planning and preparing these jerseys for three years, according to the Atlanta-Journal Constitution. Of them, he said, "Only when it is dark enough can you see the stars." His message of equality, non-violence, and justice is as relevant today as it was in the 60s and we are proud to not only help educate legions of young fans about Dr. King’s work, but empower them to pick up his mantle and embody the change they wish to see in their communities,” said Hawks Chief Marketing Officer, Melissa Proctor said in a statement. Several of the design details of the uniform are inspired by architectural elements of churches where Dr. King delivered some of his most moving sermons. It’s only right… MLK pic.twitter.com/LEPpMAHVcB. According to a release, this is the first time in the league’s history, the initials of an individual will be featured prominently on the chest of an official NBA game uniform. In conjunction with the MLK kit, a complimentary MLK City Edition-branded court for home games will extend the important recognition of Dr. King to the main floor of State Farm Arena. Vintage Gold:  The subtle and sedate golden tone highlights the reverence befitting the memory of a global icon and reflects an air of sophistication. The Atlanta Hawks will wear a new jersey next season that pays homage to civil rights icon Martin Luther King Jr.

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