After you’ve selected a book to read, it’s important that you understand the context surrounding the book.

Whether you skim a blog post, peruse files for work, or browse through a book, you most likely do some type of reading every day. Remember, don't share your reading goals.
Analytical reading has the objective of classifying the ideas and understanding the structure of its arguments such that one can accept or reject the book’s key ideas.

I often use a simple notepad while reading to write down thoughts, or I simply record them in Evernote as I go along. Someone will say, "Well if you liked that, then you should check out this book next.". The best way to start to apply some of the knowledge and insight from the book into practice is to take one – or a few – ideas and thoughts and experiment with it. Stay tuned for later comments about that. Whilst reading you need to stay ‘active’, engage with the material, look up unknown things, and take (copious) notes. Focus intensely on reading and engaging with the material for 15 or 30 minutes and then take your Twitter or Instagram break. And this why it might be valuable to reread the book again. The point of reading is to gain an understanding.

I’m just going to do my own thing.’”, In my own professional circle, business reading often involves sticking exclusively to non-fiction.

The control group who did not share these goals with the experimenter actually spent more time pursuing those activities.

You’re never going to remember all of the things you read, and that’s okay.

Now, this technique is not for everyone and it definitely takes some getting used to. Opening a book feels like a big commitment. There is time when waiting at the doctor's office, or wasting a couple of minutes before a meeting or conference call. News for the next era, not just the next hour. If you struggle to concentrate in the beginning of your reading journey (and, let’s face it, technology has severely decreased our attention span), try setting a timer.

Digital book clubs work pretty well. Start by putting your old iPads, iPhones, and Kindles to work. You’re giving the book and its contents one final moment of attention, and you write down what’s important – and that’s probably what you’ll end up remembering in the end.

Our emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend. The trivia, the random facts, are not important.

So who was the author, and how does he or she relate to arguments made in the book? Think about the lessons you’ve learned and how you can apply them to your life.


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